Tag Archives: oak

NEW: Jim Beam® Apple

Jim Beam(R) Apple (PRNewsFoto/Jim Beam)
Jim Beam(R) Apple (PRNewsFoto/Jim Beam)

Today, Jim Beam® officially announces the launch of its latest flavored whiskey from the world’s No. 1 bourbon – new Jim Beam® Apple – which contains all the pride and heritage from the Beam family’s 220-year history.

With a refreshing take on family tradition, Jim Beam distillers have brought together the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey. The result is a perfect balance of apple and delicious bourbon, with a light, juicy twist. The Signature Cocktail, “Jim Beam Apple and Soda,” mixes Jim Beam Apple and club soda over ice, with a wedge of lemon, for a delicious, refreshing cocktail all year round.

“As category leaders in bourbon innovation, we take pride in delivering flavors that complement the tasting notes of the world’s No. 1 Kentucky Straight Bourbon,” said Gigi DaDan, Senior Director of Jim Beam. “With Jim Beam Apple and the ‘Jim Beam Apple and Soda,’ we are bringing another option to both whiskey fans and those looking to discover new refreshing cocktails.”

“My family’s been making history since we started distilling bourbon in 1795,” said Fred Noe, Jim Beam’s 7th Generation Master Distiller. “With Jim Beam Apple and our other flavored products, we continue to make even more history as we introduce more people to the delicious taste of ‘America’s Native Spirit.'”

About Jim Beam® Apple

  • Bottled at 70-proof, new Jim Beam Apple contains apple liqueur that’s been blended with Kentucky Straight Bourbon Whiskey.
  • Jim Beam Apple has a juicy, fresh green apple taste with a balance of tart and sweet, and with subtle oak undertones, with a lingering apple finish with a touch of oak.
  • Jim Beam Apple has a fresh crisp green apple aroma with a golden honey color.
  • Jim Beam Apple is best enjoyed with club soda as a “Jim Beam Apple and Soda”, or on-the-rocks.

New Jim Beam Apple has a suggested retail price of $15.99 for 750mL, and is now available in bars and retail locations nationwide. Price varies by market and product size, which includes 50mL, 100mL, 375mL, 750mL, 1L and 1.75L.

Crown Royal launches single barrel in Texas

Crown-Royal-Signature-Coffey-Rye-WhiskyWhile around 50 different barrels are used to create Crown Royal Canadian whiskey, the coffey rye barrel was selected for the brand’s first foray into the single barrel category.

Diageo claims that coffey rye is Crown Royal’s “most notable” whiskey component and “honors the long-standing tradition of referring to local Canadian whiskies simply as ‘rye’”.

The expression, which will be available as a single barrel exclusively in Texas, US, has been distilled in the brand’s coffey rye still, said to be the only known still of its kind in North America.

“As a genuine passion for Crown Royal, and for whiskey as a whole, continues to soar in Texas, we wanted to provide a special offering exclusively for these loyal consumers featuring the heart of Crown Royal, the historic coffey rye,” said Yvonne Briese, vice president marketing for Diageo North American Whiskey.

Retailers in the state can purchase entire barrels of the whiskey, while each bottle produced from the barrel will feature a personalized medallion stating the retail location.

Crown Royal Single Barrel, bottled at 51.1% abv and with a retail price of$55, is described as having a flavor of cream and banana, combined with oak and spice notes.

Here’s a review