NEW: Svedka Blue Raspberry

SVEDKA Blue Raspberry, the dynamic new addition to its award-winning portfolio. Continuing SVEDKA’s focus on flavor innovation, SVEDKA Blue Raspberry delivers on the extreme flavor trend with an explosive sweet berry and tart lemon profile. SVEDKA Blue Raspberry will be available nationwide beginning March 2017 (varies by market), in 50ML (Suggested Retail Price (SRP) $1.99), 375ML (SRP $6.99), 750ML (SRP $12.99), 1L (SRP $16.99) and 1.75L (SRP $21.99).

“SVEDKA constantly looks to break the mold by introducing bold flavors to the vodka category, and we’re excited to unveil SVEDKA Blue Raspberry as the newest dynamic addition to our award-winning portfolio,” said Diana Pawlik, SVEDKA Vodka’s Vice President of Marketing. “SVEDKA Blue Raspberry is an electric, sweet and sour flavor combination, offering Millennials an adventurous new meta-flavor to match their exhilarating approach to life.”

SVEDKA Blue Raspberry targets the palate thrill seekers who crave extreme flavors, a trend seen across the food and beverage space in sour candies, spicy snacks and electric energy drinks coveted by Generation-Y. With raspberry and blue raspberry being the most sought-after vodka flavors among consumers, SVEDKA Blue Raspberry answers the Millennial call for all things bold and audacious.

SVEDKA Blue Raspberry opens with bright raspberry and berry notes that build to an energetic, hard lemon twist. SVEDKA’s iconic, shelf-popping, two-tone packaging further communicates the bold flavor blend with vibrant fuchsia raspberry tones transitioning to an electric blue hue.
Blue Heaven

1½ parts SVEDKA Blue Raspberry
½ part Blue Curaçao
¼ part fresh lemon juice

Combine ingredients in a cocktail shaker over ice. Shake and strain into a shot glass. Garnish with a lemon wedge.

Blujito

1½ parts SVEDKA Blue Raspberry
¾ part fresh lime juice
¾ part simple syrup
Pinch of mint
3 blueberries
2 raspberries

Muddle blueberries, raspberries and mint in a shaker. Add remaining ingredients over ice and shake. Strain into a rocks glass with fresh ice.

 

Deep Eddy Lemon Vodka

Expanding its line of vodkas made from real, premium ingredients, Deep Eddy Vodka–one of the fastest growing spirits brands in the country–introduces Lemon, a zesty lemon-infused vodka made with quality, all-natural flavors including real lemon juice and Texas aquifer water. Like all Deep Eddy Vodka spirits, Lemon is gluten-free and is handcrafted in small batches in the Deep Eddy Vodka distillery located just outside of Austin, TX.

“Citrus and lemon have been leading flavors within the vodka category for many years. We are excited to bring a ‘fresh’ spin on a very traditional and proven flavor. The addition of Lemon to the Deep Eddy brand will continue to round out our flavor portfolio,” explains Deep Eddy Vodka CEO Eric Dopkins.

Lemon is free of artificial flavors and high-fructose corn syrup, and it can be served on the rocks or mixed with infinite other ingredients to create something more complex. Lemon is also filtered over charcoal slowly and gently in order to preserve subtle flavors during the filtration process. The result is a smooth and clean taste.

This is the first new flavor to launch since the opening of the new, 30,000-square-foot Deep Eddy Vodka distillery in Dripping Springs, Texas. Lemon is created using Deep Eddy Vodka’s signature column distillation process, during which vodka is distilled ten times in a state-of-the-art twenty-foot column still to remove impurities and create a smooth finish. This sustainable distillation process creates zero waste.

Lemon will be available nationwide in all fifty states beginning January 2015.