Tag Archives: hard soda

With Demand High, Nauti Seltzer Adding New Variety Pack, More Markets

Wachusett Brewing Nauti
The Nauti Seltzer portfolio is on fire! (PRNewsFoto/Wachusett Brewing Company)

After only four months on the shelf, Nauti Seltzer is expanding both their offerings and their distribution footprint.

“It’s been an amazing response,” said Ned LaFortune, Co-Founder and President of Wachusett and Founder of the Craft Cocktail Company, the parent company of Nauti Seltzer. “The initial roll-out in the Northeast is complete and both the consumer and retailer demand now has us ready to start sending Nauti Seltzer as far south as Florida and as far west as Wisconsin.

“There is no question in our mind that this healthier segment of the hard soda category has a lot of runway in the United States, and we are excited for the future.”

Nauti Seltzer is also launching a variety pack dubbed Nauti Party Pack in response to intense consumer demand. “We initially wanted to hold off in year one, but as consumers are rapidly entering the segment and are in their trial period, it just made too much sense to make it easy for them to sample all our fantastic flavors in a convenient way,” shared LaFortune.

Nauti Seltzer launched in April and is currently available in Maine, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia, and Wisconsin, as well as is poised to begin distributing in Ohio, Illinois, Georgia, and Florida. “We are fielding new calls every day, but we want to be thoughtful about whom we partner with and ensure we don’t make any decisions that would disrupt our current business,” LaFortune concluded.

About Nauti Seltzer

Nauti Seltzer is a 110 calorie, 5% ABV, healthy alternative in the hard soda category. Nauti Seltzer is available in four refreshing flavors – Raspberry, Lemon-Lime, Grapefruit, and Cranberry in 12 oz. six-packs of cans and in the variety twelve-pack.

 

 

Henry’s Hard Soda Launches New Hard Cherry Cola Flavor

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Following a strong launch at the beginning of the year, MillerCoors is expanding its Henry’s Hard Soda offerings to include Henry’s Hard Cherry Cola. Now available on shelves nationwide, Henry’s Hard Cherry Cola joins the rest of the Henry’s family of flavors, Henry’s Hard Ginger Ale and Henry’s Hard Orange Soda.

At 4.2 percent alcohol by volume, Henry’s Hard Cherry Cola is made with real cane sugar and delivers a refreshing cherry cola flavor with a subtle hint of almond taste, giving it a distinctive twist from Henry’s other two flavor offerings.

“We are thrilled to see such strong excitement for Henry’s Hard Soda. Consumers are raving about both Hard Ginger Ale and Hard Orange flavors,” said Bryan Ferschinger, MillerCoors senior director of innovation. “We believe our Hard Cherry Cola hits that perfect balance of familiarity and appeal, and we can’t wait for people to try it.”

Henry’s Hard Soda offers a fun and exciting way to put an unexpected, adult spin on familiar flavors.

Henry’s Hard Soda is available nationwide at most grocery, liquor and convenience stores in 6-pack 12-ounce bottles and 16-ounce single cans.

ISN: Seagram’s Hard Soda

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Seagram’s has launched of a new line of Hard Sodas currently on shelves nationally. Seagram’s Hard Soda available in a range of flavors including Cherry Cola, Grape Soda, Lemon n’ Lime and Orange Cream.

Hard sodas are a quickly emerging category in the alcoholic beverage industry. With the introduction of this product line, Seagram’s seeks to target LDA adults looking to discover a variety of new flavor experiences. Hard sodas appeal to this group by providing them with the same great flavors that they grew up loving. The sweetness tempts the taste buds and provides a refreshing departure from ordinary alcoholic beverage choices.

“Seagram’s has a history in offering high quality beverages. The new Hard Soda brand builds off of this reputation, targeting a new group of key consumers,” said Jennifer McCauley-Topor, Associate Brand Director of Seagram’s. “Seagram’s Hard Sodas will offer consumers great tasting liquids in familiar and time-honored flavors.”

NEW: Best Damn Cherry Cola

Best Damn Cherry Cola
Anheuser-Busch announces the upcoming launch of Best Damn Cherry Cola, aged on whole cherries after brewing for a flavorful, harder take on the timeless taste of cherry cola. (PRNewsFoto/Anheuser-Busch)

Anheuser-Busch announced the upcoming launch of Best Damn Cherry Cola, the second national offering from Best Damn Brewing Co. Hitting shelves March 7, Best Damn Cherry Cola is aged on whole cherries after brewing for a flavorful, harder take on the timeless taste of cherry cola.

“Best Damn Cherry Cola continues to build our portfolio of bold, approachable and down-to-earth beers,” said Rashmi Patel, vice president, share of throat, Anheuser-Busch. “We named our Cherry Cola mission, ‘Put a Cherry on Tap,’ and our brewmasters have outdone themselves with this new brew: a delicious combination of cherry, caramel and cola notes.”

Anheuser-Busch launched Best Damn Brewing Co.—a brand platform with the mission to bring you the Best Damn thing you’ve had all day—in December 2015 with its first nationally available brew, Best Damn Root Beer. Best Damn Brewing Co. exists within the portfolio of Anheuser-Busch brands and leverages the talent of its brewmasters and its state-of-the-art brewing facilities across the U.S. to deliver great-tasting brews.

Best Damn Cherry Cola will be available at bars, clubs and restaurants, as well as grocery and liquor stores across the U.S. in six-packs of bottles, 16-oz. cans, and on draught. To learn more about Best Damn Brewing Co.’s variety of beers and hard sodas, fans are encouraged to visit BestDamn.com and follow @BestDamnBrewing on Twitter and Instagram.