Tag Archives: green apple

Three NEW from Effen

effeninnovation

Effen Blood Orange offers a “sweet citrus zest” and “lingering, smooth” finish, while Effen Green Apple bears a “sweet apple taste” with “an accent of tartness and mild, smooth sweetness” with a “short” finish.

Effen Raspberry – a refined reformulation of Effen Dutch Raspberry – offers “natural raspberry flavors” with a “light, crisp” taste.

“As demand for super premium flavored vodka continues to grow, we are always looking to deliver new offerings that are unparalleled in quality and style,” said Halley Kehoe, director, lifestyle brands at Beam Suntory.

“From our sleek bottle design to unique, bold flavor offerings, Effen embodies individuality and good taste, and these exciting new flavors are no exception. We know our fans will love them.”

The new flavors are made using natural ingredients and 100% premium wheat from Northern France. The expressions are filtrated and distilled in Northern Holland.

“Adding these new flavors to the EFFEN lineup is just one of the many things we’ve been up to,” said brand partner 50 Cent.

“Effen stands for ‘smooth’, and these new flavors deliver on that promise.”

The new Effen Vodka flavors are now available at select retailers across the US – effennew$26.99 for a 750mL bottle.

NEW: Jim Beam® Apple

Jim Beam(R) Apple (PRNewsFoto/Jim Beam)
Jim Beam(R) Apple (PRNewsFoto/Jim Beam)

Today, Jim Beam® officially announces the launch of its latest flavored whiskey from the world’s No. 1 bourbon – new Jim Beam® Apple – which contains all the pride and heritage from the Beam family’s 220-year history.

With a refreshing take on family tradition, Jim Beam distillers have brought together the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey. The result is a perfect balance of apple and delicious bourbon, with a light, juicy twist. The Signature Cocktail, “Jim Beam Apple and Soda,” mixes Jim Beam Apple and club soda over ice, with a wedge of lemon, for a delicious, refreshing cocktail all year round.

“As category leaders in bourbon innovation, we take pride in delivering flavors that complement the tasting notes of the world’s No. 1 Kentucky Straight Bourbon,” said Gigi DaDan, Senior Director of Jim Beam. “With Jim Beam Apple and the ‘Jim Beam Apple and Soda,’ we are bringing another option to both whiskey fans and those looking to discover new refreshing cocktails.”

“My family’s been making history since we started distilling bourbon in 1795,” said Fred Noe, Jim Beam’s 7th Generation Master Distiller. “With Jim Beam Apple and our other flavored products, we continue to make even more history as we introduce more people to the delicious taste of ‘America’s Native Spirit.'”

About Jim Beam® Apple

  • Bottled at 70-proof, new Jim Beam Apple contains apple liqueur that’s been blended with Kentucky Straight Bourbon Whiskey.
  • Jim Beam Apple has a juicy, fresh green apple taste with a balance of tart and sweet, and with subtle oak undertones, with a lingering apple finish with a touch of oak.
  • Jim Beam Apple has a fresh crisp green apple aroma with a golden honey color.
  • Jim Beam Apple is best enjoyed with club soda as a “Jim Beam Apple and Soda”, or on-the-rocks.

New Jim Beam Apple has a suggested retail price of $15.99 for 750mL, and is now available in bars and retail locations nationwide. Price varies by market and product size, which includes 50mL, 100mL, 375mL, 750mL, 1L and 1.75L.

New: Smirnoff Sours

smirnoff-sours

The first of its kind, Sours packs a flavorful punch into every shot that is sure to awaken taste buds. Available now, the groundbreaking flavor portfolio features three intensely-tangy variants – Green Apple, Watermelon and Fruit Punch. SMIRNOFF Sours tastes best served as a chilled shot.

SMIRNOFF Sours take the great taste of SMIRNOFF® No. 21 and adds an unforgettable sour kick. While it’s easy to enjoy the delightfully tart taste, it’s much more difficult to conceal the amusing post-shot sour face. But why hide it? SMIRNOFF is challenging consumers of legal drinking age to embrace their sour face responsibly and with humor by posting their sour faces on social properties, using the hashtag #myfacewhen I tried a shot of New SMIRNOFF Sours. The brand will also be promoting social responsibility with the launch of SMIRNOFF Sours by communicating to consumers about responsible drinking on all social channels, as well as part of sampling activities in-bars across the country.

“SMIRNOFF is once again changing the game, infusing excitement and fun into the vodka category with the introduction of the electrifying Sour line,” said Sandhya Padmanabhan, Brand Manager for SMIRNOFF Vodka. “More palatable than other shot-based spirits, Sours is the next big thing in shot rituals. It’s unique because it creates a true, memorable moment – toasting with new and old friends and capturing the sour face that follows. Whether celebrating a big night out, the big game, or just an impromptu outing with friends, SMIRNOFF Sours is a perfectly bold and fun compliment to any occasion.”

The exhilarating Green Apple, Watermelon and Fruit Punch flavors are matched only by the exuberant appearance of the SMIRNOFF Sours bottle. The bottle, which appears in three brilliant neon hues to match each variant, glows in the dark under the black light and the liquid boasts a beautifully bright color.

SMIRNOFF Sours are now available for consumers of legal drinking age with a recommended retail price of $15.99 for a 750 mL bottle.