Bloomington, Indiana-based Oliver Winery is relaunching its BeanBlossom Hard Cider this week in 750-ml. bottles, retailing at $10. Previously the company’s cider, named for a small artists’ colony near Bloomington, was available only in four-packs of 200-ml. cans, which have been discontinued.
Oliver, which advertises itself as the largest winery east of the Mississippi River, last year producing 325,000 cases of wine under 40 different labels, sources its apples from orchards in northern Indiana and Michigan and also offers a peach-flavored cider. BeanBlossom’s abv, at 9%, is relatively high for a cider. Distribution is slated for 15 states, compared to six states for the company’s wines.
Its newest beverage, Johnny Appleseed Hard Apple Cider, will become available nationwide on April 7. Described as a “sweet and intense hard apple cider” in promotions, Johnny Appleseed has an alcohol content of 5.5% and includes apple juice from fruit harvested in the U.S. and elsewhere. The cider is made in Baldwinsville, N.Y.
Cider occupies a “sweet spot” between beer and wine and hard liquor drinks mixed with juice, says Adam Oakley, vice president of high-end at Anheuser-Busch. “Cider drinkers are looking for an alternative, (and) they want something that is more refreshing. We tried to develop the most refreshing cider that you could get by blending … a perfect balance of apple intensity and sweetness.”
Johnny Appleseed Hard Apple Cider will be available in 12-ounce glass bottles with a twist-off cap in six-packs and 12-packs, and sold individually in 16-ounce and 25-ounce cans. It will be available on draft this summer.