Seagram’s has launched of a new line of Hard Sodas currently on shelves nationally. Seagram’s Hard Soda available in a range of flavors including Cherry Cola, Grape Soda, Lemon n’ Lime and Orange Cream.
Hard sodas are a quickly emerging category in the alcoholic beverage industry. With the introduction of this product line, Seagram’s seeks to target LDA adults looking to discover a variety of new flavor experiences. Hard sodas appeal to this group by providing them with the same great flavors that they grew up loving. The sweetness tempts the taste buds and provides a refreshing departure from ordinary alcoholic beverage choices.
“Seagram’s has a history in offering high quality beverages. The new Hard Soda brand builds off of this reputation, targeting a new group of key consumers,” said Jennifer McCauley-Topor, Associate Brand Director of Seagram’s. “Seagram’s Hard Sodas will offer consumers great tasting liquids in familiar and time-honored flavors.”
Anheuser-Busch announced the upcoming launch of Best Damn Cherry Cola, the second national offering from Best Damn Brewing Co. Hitting shelves March 7, Best Damn Cherry Cola is aged on whole cherries after brewing for a flavorful, harder take on the timeless taste of cherry cola.
“Best Damn Cherry Cola continues to build our portfolio of bold, approachable and down-to-earth beers,” said Rashmi Patel, vice president, share of throat, Anheuser-Busch. “We named our Cherry Cola mission, ‘Put a Cherry on Tap,’ and our brewmasters have outdone themselves with this new brew: a delicious combination of cherry, caramel and cola notes.”
Anheuser-Busch launched Best Damn Brewing Co.—a brand platform with the mission to bring you the Best Damn thing you’ve had all day—in December 2015 with its first nationally available brew, Best Damn Root Beer. Best Damn Brewing Co. exists within the portfolio of Anheuser-Busch brands and leverages the talent of its brewmasters and its state-of-the-art brewing facilities across the U.S. to deliver great-tasting brews.
Best Damn Cherry Cola will be available at bars, clubs and restaurants, as well as grocery and liquor stores across the U.S. in six-packs of bottles, 16-oz. cans, and on draught. To learn more about Best Damn Brewing Co.’s variety of beers and hard sodas, fans are encouraged to visit BestDamn.com and follow @BestDamnBrewing on Twitter and Instagram.