Effen Blood Orange offers a “sweet citrus zest” and “lingering, smooth” finish, while Effen Green Apple bears a “sweet apple taste” with “an accent of tartness and mild, smooth sweetness” with a “short” finish.
Effen Raspberry – a refined reformulation of Effen Dutch Raspberry – offers “natural raspberry flavors” with a “light, crisp” taste.
“As demand for super premium flavored vodka continues to grow, we are always looking to deliver new offerings that are unparalleled in quality and style,” said Halley Kehoe, director, lifestyle brands at Beam Suntory.
“From our sleek bottle design to unique, bold flavor offerings, Effen embodies individuality and good taste, and these exciting new flavors are no exception. We know our fans will love them.”
The new flavors are made using natural ingredients and 100% premium wheat from Northern France. The expressions are filtrated and distilled in Northern Holland.
“Adding these new flavors to the EFFEN lineup is just one of the many things we’ve been up to,” said brand partner 50 Cent.
“Effen stands for ‘smooth’, and these new flavors deliver on that promise.”
The new Effen Vodka flavors are now available at select retailers across the US – $26.99 for a 750mL bottle.