Diageo Global Travel and Middle East (GTME) has launched Baileys XC, a new premium liqueur that combines Cognac with fine spirit and cream from Baileys.
Baileys XC is exclusive to travel retail and will initially be available only through Gebr Heinemann until 31 May 2016.
The new product, which is targeted particularly at women, pairs Cognac with fine spirit and cream from Baileys.
Diageo GTME described Baileys XC as smooth and indulgent, offering a new taste experience for the liqueur category – and giving travelers a premium product that cannot be purchased elsewhere.
Baileys XC will be launched across all key travel retail markets beginning in June 2016, following the exclusivity period with Gebr Heinemann.