SKYY® Vodka, the California-born brand known for its innovative spirit, is again revealing its inventive nature with the launch of SKYY Barcraft™, a line of elevated cocktail-inspired vodkas that come in three distinctive, easy-to-enjoy flavors: Watermelon Fresca, Margarita Lime and White Sangria.
These 60-proof flavored vodkas deliver a quick, flavorful and authentic drink experience that takes the guesswork out of crafting flavorful and sophisticated cocktails at home. SKYY has hacked the cocktail process – just add one part SKYY Barcraft to two parts club soda over ice to replicate the experience you would find in a premium bar or restaurant. This is a truly progressive innovation from the brand committed to fresh thinking.
Without needing additional bar equipment or the skills of a seasoned bartender, SKYY Barcraft is providing the at-home cocktail enthusiast the ability to enjoy mixology in their home. SKYY Barcraft Margarita Lime delivers the tangy-sweet taste of a true margarita without having to slice a single lime. White Sangria captures the favorite libation of Spain without wine or a trip to the fruit stand. And, Watermelon Fresca allows you to experience the fresh, cool taste of watermelon all year long.
As part of the launch of SKYY Barcraft, SKYY is partnering with DIY lifestyle experts, including Brit Morin, of Brit + Co, an online community that provides tools to teach, inspire and enable creativity. Brit is known for her inventive and simple DIY life hacks that add creativity and straightforward solutions to everyday life. Her keen eye for design and simplified approach to easy entertaining complements SKYY Barcraft’s premium drink experience that takes the guesswork out of crafting flavorful and sophisticated cocktails at home.
SKYY Barcraft Margarita Lime, Watermelon Fresca and White Sangria, all 60 proof (30% ABV), will be available in 50ml (MSRP $1.99; available for Watermelon Fresca and Margarita Lime only), 750mL ($18.49), and 1L ($26.49). The entire SKYY Barcraft collection can be enjoyed with soda for an inspired cocktail in seconds.