Pearl Vodka is refreshing its look and flavor profile for summer, introducing updated packaging and launching three new flavors.
The brand’s new contemporary look includes a new beveled glass inset bottle, a redesigned label, an embossed metal closure as well as a new neck label which will more prominently feature the flavor of the product.
The brand is also introducing three new flavors – Lime Basil, Strawberry Basil and Vanilla Bean – made with natural flavors.
Strawberry Basil is a refreshing mix of red, ripe juicy strawberries with a subtle touch of gardenfresh basil for a taste that celebrates the season. Try it over ice with lemonade, club soda and a splash of fresh lime.
Lime Basil brings together the zest of a lime and the alluring aroma of fresh basil, the perfect combination of citrus and herbs for a refreshing spirit. Try it over ice with lemon-lime soda, grapefruit juice and a splash of sweet and sour mix.
Vanilla Bean combines the smooth delicate vanilla bean flavors found in ice cream with hints of butterscotch and chocolate for a delicious flavor. Mixes well with coffee, cream, ginger beer and cola.
The newly-released flavors will be a part of Pearl’s reinvented Party Packs – a 12-pack sampler of the brand’s most popular flavors as well as Pearl Black. The brand is increasing its social media presence as well by launching @PearlVodka on Instagram, in addition to its Facebook, Pinterest and Twitter engagement.
In addition, fans will be able to enter a sweepstakes, via text message, Facebook or mail, to win a bar cart prize pack, which also includes a bar accessory set, Pearl copper mugs and infusion jar, and a Visa gift card and recipe book this summer.