“Beyond Smoothness” Crystal-Clear Añejo and Extra Añejo Blend Now Available in Sunbelt States
Casa Herradura announces the launch of its latest product extension and innovation, Herradura ULTRA. Casa Herradura’s Añejo tequila provides the base for Herradura ULTRA. The Añejo is blended with premium Extra Añejo that has been aged for up to 49 months in American White Oak barrels. A subtle hint of agave nectar is added before the liquid is filtered, creating a rich, crystal-clear tequila with a full-bodied flavor and ultra-smooth taste.
The suggested way to enjoy ULTRA is stirred with ice and once chilled, served neat in a shot glass. The ultra-smooth tequila will be priced at parity with other luxury tequila brands and available for purchase at on-premise accounts in select markets including: California, Florida, Georgia, Nevada and Texas.
Tequila Herradura is an ultra premium 100% agave tequila crafted by Casa Herradura using traditional production methods such as the most mature blue agave, clay ovens, and fermenting naturally with wild yeast. Only naturally occurring airborne yeast produced by the agave plantations and fruit trees surrounding the distillery influence the fermentation process. Casa Herradura is one of Mexico’s most historic and renowned tequila producers. Casa Herradura has been hand harvesting, producing and estate bottling fine tequilas from the small town of Amatitán, Jalisco since 1870. For more information, visit www.Herradura.com.