True to its tagline, “No Fuzz. All Flavor.” Evan Williams Peach combines the smoothness of Evan Williams Bourbon with a fresh peach taste. Bottled at 70 proof, it can be served as a chilled shot, on the rocks or mixed in a cocktail.
Evan Williams Peach will be initially available starting May 1 to the following markets: Texas, South Carolina, Kentucky, Virginia, North, Carolina, Georgia, Upstate New York, Ohio, Arkansas and California.
This new flavor is packaged in the highly-recognizable square Evan Williams bottle, with a contemporary, see-through label featuring a stylized peach, and the logo for Evan Williams, the second largest selling brand of Bourbon in the U.S. and the world.
Evan Williams Peach will be supported by an array of retail display materials allowing stores to prominently display the product and capture consumer attention. As an added incentive for trial, the 750ml size will also feature a $7 mail-in rebate, where legal.