Introducing the darker side of Admiral Nelson’s Rum. Coming this June, Admiral Nelson’s Black Patch Premium Black Spiced Rum will build on the successful Admiral Nelson’s Rum franchise as a Black Spiced Rum that is carefully filtered through Bourbon Barrel Charred Oak.
Admiral Nelson’s Black Patch Premium Black Spiced Rum uses a unique filtering process which enriches the flavor by filtering it through charred American White Oak used in the Bourbon aging process. The deep, dark Black Patch is a more robust and mysterious style of Admiral Nelson’s Spiced Rum.
“The emergence of Spiced Black Rum is a tremendous opportunity for Rum consumers,” said Hannah Venhoff, Admiral Nelson’s Rum Brand Manager. “Admiral Nelson’s Black Patch is a natural extension of the franchise as Rum consumers seek out more dynamic, bolder styles.”
Bottled at 94 proof, Admiral Nelson’s Black Patch Rum features a sophisticated cream, black and silver label and closure reflective of its bold style on the popular Admiral Nelson’s glass bottle with blue accents reflecting some of the brand’s key equities. The new Black Spiced Rum will be supported by an array of retail point of sale items with the “Admirably Smooth. Mysteriously Dark.” brand message.
Admiral Nelson’s Black Patch Rum will be available beginning in June at $10.99/750ml in 50ml, 750ml 1.75L sizes.