Chivas Regal Spices Up U.S. Scotch Market with Introduction of Chivas Regal Extra

photo - Chivas Regal
photo – Chivas Regal

Chivas Regal®, the world’s first luxury whisky, today announced the introduction of its newest blend to hit U.S. markets in eight years – Chivas Regal Extra. Chivas Regal Extra is one of the richest, most generous tasting blends within the Scotch category, created by using some of the rarest House whiskies that have matured in Oloroso sherry casks. Currently available in select U.S. markets including Los Angeles, New York, Miami, Chicago, Northern California and Texas, Chivas Extra will be expanding to the rest of the U.S. later in 2015.

Chivas Regal Extra takes its inspiration from founding brothers James and John Chivas, who pioneered and excelled in the art of blending whiskies in the 19th Century. Colin Scott, Chivas Regal Master Blender, has been blending whisky for 25 years and has created a unique and outstanding blended Scotch using some of the rarest malt whiskies from the Chivas inventory.

“The rich and generous taste of Chivas Regal Extra has been created by using some of our rarest whiskies that have matured in Oloroso sherry casks. The mark of its quality lies in its rich and generous taste,” said Scott. The new blend has a fruity, sweet nose with notes of ripe pears, creamy toffee and a hint of ginger. The ripe pears continue on the palate, with sweet tropical flavors of melons and soft notes of vanilla and caramel, blending with spicy notes of cinnamon and hints of almonds.

“Chivas Regal Extra brings together the renowned smoothness of the Chivas house style, using Strathisla Single Malt at the heart of the blend, with a fuller taste profile coming from a higher proportion of malts matured in sherry casks,” said Laurent Cutier, Scotch Brand Director at Pernod Ricard. “The U.S. launch of Chivas Regal Extra marks a milestone for Chivas Regal and we are dedicated to continuing to bring innovative and quality tastes to our U.S. consumers,” Cutier added.

 

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s