E. & J. Gallo created this first of its kind liqueur, to offer on-trend Millennial consumers a new spirit with a unique look that shimmers when shaken. The irresistible shimmer catches your eye in the bottle and in your glass. The shimmer is the same ingredient that gives frosting its shine or rock candy its sparkle. Viniq immediately became a staple at some of the hottest nightspots in Los Angeles and Atlanta. Now Gallo has decided to expand nationally.
“With the national launch of Viniq, we are responding to an overwhelming amount of consumer and customer demand. E. & J. Gallo is pushing the traditional category limits by introducing a new and innovative spirit, expanding our portfolio with completely differentiated offerings,” said Gerard Thoukis, senior director of marketing for Viniq. “Viniq was created with the on-trend millennial consumer in mind who is looking for something more than the current options. The product gives the on-trend millennial consumer a cocktail that is refreshingly delicious with a shimmery appearance that dazzles.”
Viniq is now sold from coast to coast and is available in 750mL bottles for a suggested retail price of $19.99 and 375mL bottles for a suggested retail price of $12.99.
Viniq shimmery liqueur is best served straight on the rocks, or with favorite mixers for a delicious and shimmery cocktail experience.
Signature Viniq Original Cocktails:
3 parts. Viniq®
2 parts champagne
Pour all into an ice-filled elegant glass, garnish with an orange wheel.
2 parts Viniq®
2 parts cranberry juice
1 part New Amsterdam® Peach Vodka
2 dashes of bitters
Mint sprig, lime wedge, berries
Pour all into a tall glass, stir thoroughly, add ice, stir again and garnish with a mint sprig, a lime wedge and berries.
3 parts Viniq®
1 part lemonade (1/2 lemon juice/half simple syrup)
½ part premium orange liqueur
2 parts champagne
Pour all into a shaker, stir thoroughly, strain, garnish with a mint sprig and enjoy.