Anheuser-Busch’s Budweiser brand has released a new, limited-edition 18-pack ahead of the holiday season. Boxed in a wooden crate, each pack includes 18 bottles of Budweiser featuring classic label designs, as well as a pair of pilsner glasses. 10,000 crates will be available nationwide.
The wooden crates, which are handmade by Vintage Editions, Taylorsville, N.C., will be available, hitting shelves across the country this week. Consumers who find and purchase one of the 10,000 crates are encouraged to share images of their own holiday parties on social media, using the hashtag #HolidayBuds.
Concurrently, Budweiser is updating 1.6 million cases of its 12-, 18- and 24-pack bottles with classic labeling, commemorating the brand’s last label before Prohibition (1918), its first label following the repeal of Prohibition (1933) and its design for Budweiser’s 100th anniversary (1976).