Celebrated Vodka Brand Honors Iconic Collaboration with Legendary Artist in time to Make the Holidays “Pop”
“I love the bottle; I want to do something…” – Andy Warhol on the iconic Absolut® Vodka bottle
Pernod Ricard is furthering Absolut vodka’s connection to the art world with next month’s release of an Andy Warhol Edition bottle. The limited edition bottle celebrates the legendary pop artist, who collaborated with the brand on a painting in the 1980s that is now featured on the new bottle’s packaging. The limited edition features approximately four million bottles, which will be distributed worldwide beginning October 2014.
To support the release, Absolut is working with three contemporary artists on an interactive nightlife event as part of the Nights by Absolut program as well as running The Andy Warhol Art Exchange by Absolut, a forum where users can exchange original works of art. The exchange runs from October to December. A portion of the proceeds from the Andy Warhol Edition bottle will go to the Andy Warhol Foundation for the Visual Arts.