Bacardi Unveils D’ussé XO

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D’USSE™, the latest innovation in Cognac, today announces the official US launch of its newest expression, D’USSE XO. This is the second introduction from D’USSE; its VSOP offering, quickly adopted by industry influencers and celebrities, helped to reinvigorate and shake up the Cognac category.Following suit, D’USSE XO has already garnered significant buzz amongst high-profile tastemakers well before its shelf date, making its official debut front row at the 56th Annual GRAMMY® Awards and achieving accolades in prestigious spirits competitions. It earned its place as a new favorite among spirits industry elite as a finalist for the Chairman’s Trophy for its exceptional performance in F. Paul Pacult’s Ultimate Spirits Challenge®* (2014). Immediately following, The San Francisco World Spirits Competition announced that D’USSE XO was awarded a gold medal, in a year where the competition received record setting levels of entries across categories (2014).

Masterfully crafted in the cellars of the Chateau de Cognac – a home with a 200-year legacy of creating some of the world’s finest Cognacs – D’USSE XO is a unique blend of meticulously hand-selected eaux-de-vie, aged ten years or more. D’USSE XO is an uncompromising Cognac that delivers complex flavor notes of ripe blackberry and apricot, layered with hints of dark chocolate and walnut, culminating in an exceptionally balanced finish. Its bottle design is inspired by the liquid it contains; both classic and modern, and bearing the Cross of Lorraine – a symbol of honor, courage and perseverance used by the French resistance during World War II – a statement wherever it rests.

D’USSE XO will retail for a suggested retail price of $230 for a 750mL and will be available in key cities across the country.

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