Heineken introduces Desperados


Inspired by the legendary nightlife and culture of Latin America, and informed by the exquisite craftsmanship of European brewing techniques, Heineken introduces a truly singular beer in Desperados.

Desperados is blended with tequila barrel-aged lager, creating a uniquely smooth, well-rounded taste. Crafted at the crossroads of spirits and beer techniques, this is a drink that maintains the refreshing notes of beer with that extra kick of the tequila flavor. It remains a full-bodied lager through-and-through, one that incorporates its’ Latin American spirit’s flavor, as well as its’ connection to a lively nightlife scene, in its both its spirited notes and its packaging.

New to the US, Desperados will initially launch in Florida, Georgia, Alabama, Tennessee and North Carolina and will be available in 6- and 12-packs of 11.2 ounce bottles and in single-serve 16-ounce cans.


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