Nope, I don’t understand this. Why? On the occasion I do stop by, it won’t be for a beer or wine. That’s my job. I serve very few coffee-laced alcohol-based drinks. But then again I get a different crowd.
Starbucks says it plans to roll out its Evening program—which includes beer and wine sales and specialty food items—to thousands of stores across the country over the next several years. Speaking to Bloomberg in recent days, Starbucks COO Troy Alstead said testing of the concept in Chicago, Atlanta and Southern California over the past three years has shown that adding beer, wine and other specialty items results in “a meaningful increase in sales” during the evening hours.
The company first sold alcohol in October 2010 at a Seattle store. In January 2012, Starbucks said it was expanding the test to as many as 25 locations in Chicago, Atlanta and Southern California. In Chicago, the after-4 p.m. menu includes fare such as truffle macaroni and cheese, chicken skewers, Chardonnay and chocolate fondue.