Its newest beverage, Johnny Appleseed Hard Apple Cider, will become available nationwide on April 7. Described as a “sweet and intense hard apple cider” in promotions, Johnny Appleseed has an alcohol content of 5.5% and includes apple juice from fruit harvested in the U.S. and elsewhere. The cider is made in Baldwinsville, N.Y.
Cider occupies a “sweet spot” between beer and wine and hard liquor drinks mixed with juice, says Adam Oakley, vice president of high-end at Anheuser-Busch. “Cider drinkers are looking for an alternative, (and) they want something that is more refreshing. We tried to develop the most refreshing cider that you could get by blending … a perfect balance of apple intensity and sweetness.”
Johnny Appleseed Hard Apple Cider will be available in 12-ounce glass bottles with a twist-off cap in six-packs and 12-packs, and sold individually in 16-ounce and 25-ounce cans. It will be available on draft this summer.